Join Our Team of
Brighter Image® Authorized
Professional Teeth Whitening Salons
The Perfect Service to Make your Clients Smile!

With our Lab Direct Service your business can attract more new clients than ever. Our professional teeth whitening service requires no dental visit or extra work on your part. Clients buy the packaged system or gel refills direct from your front desk or by phone. Clients then make their own impression and return them directly to our dental lab for processing of custom fitted impression trays.

BUSINESS STRATEGY OVERVIEW
It’s time to totally rethink the basic economics of specialized salon industry. In this fast changing, competitive market place the true profits are going to those who have an obsessive focus on profits, value and superior customer service. Putting profit in relation to the business does not make the value or customer service any less important. It just makes sense of why you’re so dedicated to being the best. THE BRIGHTER IMAGE® whitening system has been specifically designed for the salon industry as a new-targeted profit center. Our unique lab- direct process allows finer salons to deliver a true professional teeth whitening service for reults really last conveniently, consistently and seamlessly to your clients with no dental visit.

Professional Teeth Whitening Custom System

Our strategy is to grow the salon profits simply with our display marketing and suggestive selling to new and existing client of the salon. By being one of the first in your area to offer professional teeth whitening through your salon as a service creates a strong advantage in your market area and allows a salon to add a new profit center and operating with the lowest possible overhead, this will enable you to stand-alone from even the strongest competitors.

WHO IS BRIGHTER IMAGE® PROFESSIONAL TEETH WHITENING?
Brighter Image® is a national dental lab that is specifically designed to do professional teeth whitening directly in salons and spas. We manufacture the systems used by 95% of most all cosmetic dentists. Thanks to recent technology, we’ve designed a special process which allows our dealers to market Brighter Image® Lab Direct Professional Teeth Whitening Services. Our Service includes Custom Fitted Bleaching Trays and Provides HI-Intensity Bleaching Trays to salon clients with NO dentist visit! This is the same service that dentists have provided for years. Our Goal is to establish a national chain of successful Brighter Image® authorized dealer.

WHAT WILL BECOMING A BRIGHTER IMAGE® AUTHORIZED DEALER DO FOR ME?
If you are selected as a Brighter Image® Professional Teeth Whitening Authorized Dealer the first thing that it will do for you is bring in new clients, clients that are currently going to other salons. Just advertising and/or displaying that your salon is now providing lab-direct professional teeth whitening services will bring new client in the door. Then you’ll also the use of the Brighter Image® national logo, trademark, marketing portfolio, and the right to purchase our Brighter Image® Professional Teeth Whitening Systems at our lowest fixed rate cost per unit. This is to maintain our Authorized Dealer maximum profitability for each system sold and to ensure that our Brighter Image® Professional Teeth Whitening System will remain a primary profit center to our dealers overall profitability. We award our Authorized Dealerships on a restricted basis so that our systems will maintain the highest level of integrity and that our Dealers may reap the full advantages of marketing our service.

1. Brighter Image Lab Direct Professional Teeth Whitening is the perfect complement to your existing service(s).
2. Your business caters to a captured audience of clientele looking to improve their overall appearance.
3. Clients are 12 time more likely to buy Professional Teeth Whitening directly from you than a dentist.
4. A national study finds that the # 1 facial feature people would change most is their smile.
5. Nothing attracts new clients better than offering Brighter Image Lab Direct Professional Teeth Whitening as a service.

Knowing that most all of your clients would like to have their teeth professionally whitened exactly like the top models and actors creates an opportunity for you that before now existed only through a cosmetic dentist. What most do not know is that many dentist do not perform their own whitening, they use dental labs like ours. Thanks to advanced dental science and recent deregulations now your business can offer Professional Teeth Whitening, Lab-Direct as an Authorized Brighter Image Dealer, exactly like a dentist .

Salon’s clients are 12 times more likely to buy from a salon than from a dentist. Your clients trust you with their image and are willing to listen to anything you have to say regarding their personal image.

Teeth Whitening Trays & Gel

CAN A BRIGHTER IMAGE® DEALER REALLY REACH REVENUES OF $50,000 TO $100,000 PER YEAR BY SELLING LAB- DIRECT BRIGHTER IMAGE® PROFESSIONAL TEETH WHITENING AS A SERVICE?
Yes. All it really takes is a primary focus on marketing Brighter Image®® Professional Teeth Whitening as a Service to EVERY potential client in your city with the same energy you would apply in reaching sales goals for the #1 product or service you currently market. You must commit to the Brighter Image® Professional Teeth Whitening Marketing System and then place a strong emphasis on requiring yourself to become thoroughly familiar with the features and benefits of the Brighter Image® Professional Teeth Whitening System as a service. There really is no reason why a dealer should not sell 1 to 3 systems per day to new clients (or more) and by doing so this will increase your revenue by $50,000 to $100,000 per year.

WHAT IS THE COST OF BECOMING A BRIGHTER IMAGE® AUTHORIZED DEALER?
Our policy is to always start potential new dealers with our trial dealer program; therefore a fair evaluation can be made by both of us before a major commitment is made. The initial cost of becoming a Brighter Image® Authorized Dealer varies by market and availability. Please contact us directly for more details. After the initial inventory set up, you will be granted the privilege of purchasing each Brighter Image® Professional Teeth Whitening System at a fixed flat rate of $49.90 per unit.

WHY DO I HAVE TO PURCHASE A DEALERSHIP?
Brighter Image® awards Authorized Dealerships on a restricted basis. Our focus is to work with Dealers who can envision Brighter Image® Professional Teeth Whitening as a primary income or added profit center. We are interested in having Dealers who know they can market our service. By offering Authorized Dealerships, we protect your profit margin and the ability to market more systems with out the concern of having to be price conscious against any competition selling the same service in your same area.

WHAT KIND OF TRAINING AND SUPPORT WILL I GET?
Professional teeth whitening is an educational sale based on knowledge. Our main goal is to teach our dealers how to effectively communicate to potential clients on how professional teeth whitening is done and the process. It’s that simple, you as our dealer focuses on marketing and sales. Our dental lab provides the service by making the custom fitted bleaching trays just like the dentist.

We do also provide a comprehensive marketing and sales training guide that outlines the structure and philosophies contained in the Brighter Image® Professional Teeth Whitening System. The basis of your training will cover such topics as:

• Presentation Folder w\Marketing Materials
• Suggestive Selling Techniques
• Inventory & Ordering Control
• Comprehensive Sales Training
• Complete Product Knowledge & Information

Authorized Training Video

• 6 Hours of Training on 2 DVDs
• In Depth Industry Knowledge
• How to Avoid Strategies that Don't Work
• 10 Commandments to Successful Marketing
• Plus More...

Several days before you start marketing, we will begin your support training. We want you open for business and making money as soon as possible, with the best training to assure you the best possible start as a Brighter Image® Professional Teeth Whitening Authorized Dealer.

Our strategy is to put you on top - By offering you the opportunity to make a compelling profit from marketing a truly sophisticated Professional Teeth Whitening Lab Direct Service as a primary profit center. As you investigate the Brighter Image® Authorized Dealer Program more, we believe that you will find there is not a better business with more opportunity for a lower start-up cost anywhere! As a Brighter Image® Professional Teeth Whitening Authorized Dealer, you will receive:

• Complete set-up dealership
• Complete retail marketing material
• Lowest fixed flat rate pricing
• An image in the marketplace
• Comprehensive training system
• Continuous operating assistance

Teeth Whitening Marketing Material

The Brighter Image®. Program concentrates on a specialty marketing system developed by knowledgeable people that have been industry leaders for years. The concentration on selected Dealers supports the sales, marketing, and service that will allow a market penetration not enjoyed by the competition. Training, product support development, and the use of a professional support staff will be structured to handle any customer concerns. The objectives will emphasize better customer service and product knowledge. This emphasis equals greater client satisfaction and greater profitability.

Brighter Image is the Perfect New Profit Center for your Business

Brighter Image offers the best prices for spas and salons, including quantity discounts, combined with the highest possible level of service, whether you need a fast turn around or assistance. You'll find our dental lab offers your business more opportunity for reaching higher sales volume with the lowest expense.

Consider the benefits of using Brighter Image as your direct source for teeth whitening for your clients or to attract new clients:

Certified Dental Lab - Brighter Image Professional Teeth Whitening is not just an internet company but a full dental lab specializing only in professional teeth whitening. We have a full time customer service staff ready to answer questions (over 90% of calls are answered within 15 seconds) live online or by phone and a full lab staff.

No Staff Needed - Simply display the systems and information just as you do cosmetics and other products.

Highest Quality Prescription Strength Gel Available - Our gel is a pure 22% carbamide peroxide with no fluoride to slow down the bleaching process, no added sugar or flavoring which means it takes less gel to whiten. Our gel syringes come in an easy to handle size and include a metal tip to control usage.

110% Best Price Guarantee - We will meet or beat any competitor's written price, with identical features, by at least 10%.

FREE Bleaching Trays For Life - Our Exclusive Replacement Warranty* We keep the impressions so if trays are ever lost or damaged we can remake them at no additional cost.(* restrictions do apply)

Custom Fitted Bleaching Trays

100% Results Satisfaction Warranty - Your clients try Our Service Risk free -If they're not satisfied with their results they have 30 days from the date of the purchase to return the trays to us for a refund. No Question Asked.

24 Hour Lab Direct Processing - We process bleaching trays usually with in 24 hours for the fastest complete service.

Award Winning System Design - Our system is designed with full color pictures and easy detailed instructions.

Teeth Whitening Custom System

Slim Line Protective Carrying Casing - Every set of custom bleaching trays leaves our lab in a protective carrying case.

Most Trusted By Dentists - Brighter Image is a cosmetic dental lab that works with dentists all over the country. Our exact process is used by 95% of Top Dentist World Wide.

HOW DOES A BRIGHTER IMAGE® DEALER GENERATE PROFIT?
Plain and simple, “Buy low and sell high”. Our Authorized Brighter Image® Dealers purchase the client’s lab direct whitening service at a cost of $49.90 per system and then resells the system/service to clients from an average range of $149 to $199.

PLUS RECURRING REVENUE: From there you also have to consider client reorders for additional maintenance bleaching gel. After the initial bleaching process the client will continue to order additional bleaching gel to maintain the brightest white smile possible. This translates into additional recurring revenue. Our Dealers pay $3.50 per syringes for additional syringes of maintenance bleaching gels. The average retail cost to the client is $12 to $15 per syringe. This cost is still competitive and generally beats the local dentist by about a 25% savings and does not require an additional visit to the dentist office.

ARE SALON CLIENTS THE TARGET MARKET FOR BRIGHTER IMAGE® PROFESSIONAL TEETH WHITENING LAB DIRECT SERVICE?
One of the first decisions that you need to make is, ”Is whether or not you believe there is a strong market demand for professional teeth whitening”. Start by considering this scenario. What would happen if you where to ask everyone in your salon this question: Who in the salon does not want whiter teeth? How many people do you think would honestly say, “ No I do not want whiter teeth” the consideration becomes cost not want. The Brighter Image® lab direct service is designed to save clients about 70% over the cost of going to a cosmetic dentist with no dental visit. Not to mention all our other benefits.

Teeth Whitening Start Up Systems

EXPLAIN THE NO COST INVENTORY SYSTEM.
It's true! After your initial set-up cost, you can start selling our Professional Teeth Whitening Systems to clients, with only our sales cards, flyers, and presentation folder. Although Brighter Image® does recommend that all Authorized Dealers carry sufficient inventory, it is possible to explain all the advantages of the Brighter Image® Lab Direct Service to your clients by using only our marketing material and without having the Professional Teeth Whitening product on hand. When the customer agrees to purchase the service, you can have us ship the Professional Teeth Whitening System directly to their home or office. The package is shipped with complete, easy to follow instructions inside the package. This is done by, simply faxing the completed order form directly to the corporate office. We send out all faxed orders the same day the order is received. No other product is so strong that it can be sold to clients without inventory on hand. Although it is recommended for all Authorized Dealers to commit to carrying inventory on hand, this is a system that allows you to still be able to make a sale without inventory. There is no reason for you to ever be unable to deliver a sale.

WHAT ABOUT COMPETITION?
This is usually an initial concern for some potential dealers; however, by comparison, there are virtually no other companies offering a true Professional Teeth Whitening System, services or training, other than the cosmetic dentists. The Brighter Image® Professional Teeth Whitening System is the exact same system used by cosmetic dentists but offered for 100's of dollars less. Only Brighter Image is currently making Professional Teeth Whitening Systems available to the Salon and non-dental industry. Other typical companies do not possess the professional quality or have a selling and marketing system or even come close to our professional image & design. This strategy is essential to our ability to penetrate the market. There is so much demand for our systems. Everybody wants to have the brightest, whitest teeth ever. There are just so many people who want bright white teeth and now you can offer it for 100's less than most cosmetic dentists. This makes most everyone a potential customer. Again, this is why we offer Authorized Dealerships on a restricted basis. This is to protect our Dealers profit potential. We don’t want our Dealers concerned about selling against the same system within the same area.

WHERE WILL MY BUSINESS COME FROM?
Mostly from your client contacts, at first. This is a contact business, based on suggestive selling. Most of your business will come from specialized marketing and display advertising to induce the retail public as well as consistent networking of executive clients in your city as a consistent source of revenue. There is an enormous market available. Your target market for your Professional Teeth Whitening business consists of almost any person in your area who is not currently going to a cosmetic dentist or anyone that is concerned with their over-all appearance. The wonderful thing is that we have a solution to a problem many people are self conscious about. Now you can offer them a solution so that they don’t have to go to the cosmetic dentist, don’t have to pay hundreds of dollars more, and can do it in the convenience of their own home or office.

A Marketing System That Works

Five Keys to Success:

• Know the Product & Procedure
• Commit to Retail Displaying
• Commit to Suggestive Marketing
• Salon Involvement
• Customer Traffic

UNIQUE SUCCESS FORMULA

High Margin - Profit over $150 for most every system sold
High Volume - Our Service is in high demand and will save your customers100’s
High Cash Flow - Every customer pays you in advance, and in some cases they may pay before you receive your inventory
Low Cost Inventory - The cost for inventory is minimal. As a matter of fact, you can sell our product with no inventory on hand at all.

Salon Owner Testimonial

"I've always offered my Clients Brighter Image Professional Teeth Whitening and it has been terrific for them and myself. I really recommend the Brighter Image Process as the best service for my clients."

Abby Hughes
License Esthetician

I’M INTERESTED IN Brighter Image Professional Teeth Whitening Systems. WHAT IS MY NEXT STEP?
YOU CAN GET STARTED TODAY! If you have any other questions or comments, please call our toll free number 1(888) 257-2455. We look forward to hearing from you soon.